Radiohead lets fans pick price for new album – Boing Boing
Radiohead has just announced the details for their new album, In Rainbows.
They’re only selling it through their website (at least for now), and for the digital download version, they’re letting listeners pick their own price for the album – it’s literally a donation-based product.
Obviously this is sparking confusion among many, but the only help the website provides are the words “It’s up to you.”
So will people be greedy or will they pay for what they get? Interesting sociological experiment Radiohead is conducting. What would you expect the casual listener to pay for your album vs. what would you expect a diehard follower to pay. And will the diehard listener give into greed and pay a buck for an album.
Basically Radiohead will tell us how much people appreciate art more specifically their music i.e. a fan might say “I love Radiohead and have been to 10 concerts but will only pay a buck for their new album.” Very interesting.
whoah! now that is radical! will watch this story as it unfolds….
Very interesting – on two levels, actually. One is obviously the pricing structure. I’m very curious to see how it’ll turn out for Radiohead, and particularly if it will end up being the kind of model that smaller bands can use and still make the kind of profit that constitutes a living. But equally interesting (and less mentioned) is the break from the record companies. It seems to me that digital distribution is a way of significantly minimizing costs by eliminating expensive CD creation and distribution (esp. to stores), while maintaining artistic integrity by removing corporate control over content. I’m a big fan of the online distribution model for those reasons (and I’d imagine you might be too!! :) ).