It is bad enough that people think that they have to buy bottled water; in Japan you can now buy canned air. Actually, its 95% oxygen, designed in minty or grapefruity flavours as a pick-me-up. ‘The idea behind the product is to allow buyers to replenish their oxygen levels anytime they feel a lack of it due to stress, fatigue, or other factors’. Each can is good for about 35 inhalations and costs 600 yen or about six bucks. We suppose it was inevitable, paying to breathe.