Advertising:Music

02004-06-24 | Uncategorized | 0 comments

Here is my feeling about licensing one’s music to TV commercials:

Some people refuse to do let their music be used for commercials. Maybe they are environmentally aware and don’t want to support a car company. Maybe they don’t want to support a fast-food chain. Maybe they feel TV debases their art…

I find that such a stance against a car company means nothing if nobody finds out about your brave stance. In other words, it is fairly meaningless, except for stroking your own pride and ego. Would not more positive change be created by accepting the money, which can be in the 8 figures, and then giving 50% to a good cause? Hell, licence your music to GM for the hated Hummer H2 and give 10 million dollars to the Integral Institute and you will create a lot more change than by telling your agent “over my dead body!”

We are all cynical enough to know that somebody licensing music to a car company or fast-food chain is not necessarily a devil, yes? No, I have no offer on the table, but I was discussing other people’s stances with a friend in the biz a week ago….
Blogged from my cell phone….

0 Comments

Submit a Comment

Your email address will not be published.

Archives

Images

Concert Dates

Thu, Oct 27 2022 in Natick, MA
@ Natick Center for Arts

Fri, Oct 28 2022 in Rockport, MA
@ Shalin Liu Performance Center

Sat, Oct 29 2022 in Norwalk, CT
@ Wall Street Theater

Sun, Oct 30 2022 in Newark, NJ
@ Victoria Theater @ NJPAC

Wed, Nov 2 2022 in Richmond, VA
@ Tin Pan

Thu, Nov 3 2022 in Annapolis, MD
@ Ramshead

Fri, Nov 4 2022 in Sellersville, PA
@ Sellersville Theater

Sat, Nov 5 2022 in Wilmington, DE
@ Baby Grand @ the Grand Opera House