If I sell our new CDs only from our own web site, then the package design is not limited to jewel boxes that fit into the bins at Tower Records and all the other record stores. That means we can design new and more artful packages. Maybe like the metal tin which contained a Christmas CD we mailed out to friends a couple of years ago – and for which we won a design award..or if at the heart of the package is still a digi-pak – the package I still prefer over the jewel box and which would fit into everyone’s storage system best – then we can create another package around it. I remember how much fun I had to uncover my iPod, which has fantastic Apple packaging. I also think of Japanese gifts, which are sometimes elaborate packages with nothing inside! But of course you would find music inside our packages!