Product Placement

02023-08-03 | Music | 0 comments

There was a time when record companies paid music stores to have a CD in a listening station, or just to get the CD presented at the end of a row of album bins (end-capping). Or paid to get a song or an album played on an airline. At least the music had a chance to get listened to…

Now companies compete to appear on playlists of streaming companies, because that’s how you can rack up streams. I wonder how many promo people call Apple every week to get a song placed on a yoga playlist for the fitness app. Now, I assume, one has to be happy when the music is played in the background, barely audible. Do companies pay to get onto Spotify playlists? Is there a menu of services? 

I don’t know and am not sure I want to know. I remember how shocked I was–this was in the early 90s–that the CDs in a listening station weren’t there on merit, that a record company paid something in the neighborhood of $700/week for a CD to be in that station. 


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