After I posted Dymo Zin I found this article about the founder of The Prisoner Wine Company. Very interesting story.

“The style of both the label and the wine were fearless. I don’t believe Dave set out to say, ‘let’s see what I can do to cause a commotion in the wine industry,’” says Karen Williams, a former wine buyer at the restaurant Tra Vigne and now owner of Acme Fine Wines, both in St. Helena.
“But he was trying something new and uncommon, because that is what he wanted to do, as the creator. His fan base was built on The Prisoner and there are very few brands out there that I have witnessed that can say the same.”
Dave Phinney, the Prisoner and the Birth of a Wine Trend – Pix