Cycling for Everyone | Momentum – The Magazine For Self Propelled People!
In spite of their affluence and high rates of car ownership, countries in northern Europe have achieved a high overall rate of bike shares in their urban travel; ranging from almost ten per cent of trips in Belgium and Germany to about 20 per cent in Denmark, and 30 per cent in the Netherlands. What is equally impressive is Northern European women cycle as often as men, and all age groups make a considerable percentage of their daily trips by bike. That is quite a contrast to Canada and the United States, where only about one per cent of trips are by bike, and most cyclists are young men. Two important aims of cycling policies in North America should be to raise the overall bike share of trips while simultaneously making cycling safe, convenient, and feasible for women as well as men, and for all age groups.

Read the whole story. And then there is this news item. Maybe we can connect the dots. Bikes are healthier than cars. I would think it is in the best interest of health-insurance companies to assist in creating the infrastructure that will make more people want to cycle. One beer company is already promoting bicycles: one and two.