A Post-Car Society | Newsweek International Edition | Newsweek.com
Kimiyuki Suda should be a perfect customer for Japan’s carmakers. He’s a young (34), successful executive at an Internet-services company in Tokyo and has plenty of disposable income. He used to own Toyota’s Hilux Surf, a sport utility vehicle. But now he uses mostly subways and trains. “It’s not inconvenient at all,” he says. Besides, “having a car is so 20th century.”
Suda reflects a worrisome trend in Japan; the automobile is losing its emotional appeal, particularly among the young, who prefer to spend their money on the latest electronic gadgets.