Study Refutes Niche Theory Spawned by Web
Faithful readers of this column might recall its own skepticism about the idea when the book first hit the stores. In retrospect, “The Long Tail” seems to have followed the template of many Wired articles: take a partly true, modestly interesting, tech-friendly idea and puff it up to Second Coming proportions.
The article also says this:
In addition to her data crunching, Prof. Elberse reminded readers of substantial bodies of qualitative social research that suggest “The Long Tail” may have been wrong in its description of what makes consumers tick. The book implies that readers and movie viewers are eager to cast off the shackles imposed by physical inventory so they can frolic among the thousands or millions of titles in the Long Tail.
I have always thought that the notion that everyone was just waiting to search for new content was nonsense. There is TOO MUCH content on the net and we need is EDITING.
Read the whole article here.
And here is another article refuting Chris Anderson – this one is regarding his notion that free is the future of business.