Nice video about designing for Persol and about Venice. I enjoyed this video mostly for the views of Venice, which is a city I love. It does not make me want to buy Persol sunglasses, but I appreciate the brand.
Interesting, our complex position vis-a-vis advertising. I like to observe the effect ads have on me. What works as a brand-reminder, rather than a commercial for a specific product, what is so simple and obvious a trick that it actually turns me against the product… I mean, we grew up on commercials, we understand how they work and now there is this interesting “we know that you know that we know that you know what we are doing…”
Observation: I got rid of TV in my house some 18 months ago. At first I found it entertaining to turn on the TV in a hotel room, but I noticed last month that I can no longer watch any TV, period. I found it to be too loud, too much… TV steals time, time that I would rather spend reading or even just thinking or sitting quietly. Rather than reflecting life, TV seems to mask life.
Now I need to watch how much time I spend on a computer… :)