Nobu Makes Rice with Fiji Water : TreeHugger
Besides the extraordinary news that Nobu Matsuhisa, owner of the Japanese restaurant chain Nobu, uses Fiji Water to boil rice, we learn that “Celebrity supporters of Fiji Water include Tom Cruise, P Diddy, Jennifer Aniston and Elton John.”

And we thought it was the poster child for bottled water stupidity. Clearly we don’t travel in the right circles.

Also see this and this previous post.