The brick that holds beer

02007-10-15 | Uncategorized | 2 comments

Inhabitat » HEINEKEN WOBO: The brick that holds beer
Upcycling is a 21st century term, coined by Cradle to Cradle authors William McDonough and Michael Braungart, but the idea of turning waste into useful products came to life brilliantly in 1963 with the Heineken WOBO (world bottle). Envisioned by beer brewer Alfred Heineken and designed by Dutch architect John Habraken, the “brick that holds beer” was ahead of its ecodesign time, letting beer lovers and builders alike drink and design all in one sitting.

Very cool. I read about this a few years ago. The photos are great.


  1. taria

    wow! I am saving up wine bottles to make a bottle house.
    These would be a lot easier to work with.

  2. Panj

    LOL…oooo I need about 200,000 bottles to build by house…LINE THEM UP and pass the cold glass…:-)….LOL


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