São Paulo No Logo

02007-09-01 | Travel, World | 0 comments

PingMag – The Tokyo-based magazine about “Design and Making Things” » Archive » São Paulo No Logo
At the beginning of this year, a new law in São Paulo, Brazil, drastically changed the cityscape practically overnight: No advertisements, no billboards, no posters anywhere! In an attempt to clean up urban surfaces and crack down on illegal sticker action, everything had to come down.

Nice piece in Ping Mag. Interesting is that the removal of the billboards meant that locals had to re-calibrate their sense of direction and space – they could no longer turn left at the Sony sign, but had to re-discover other landmarks.

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