Ghosts in the Machine

02024-12-20 | Uncategorized | 3 comments

Well researched article by Liz Pelly about going ons at Spotify. Here are three short quotes:

The Ghosts in the Machine, by Liz Pelly

Spotify, the rumor had it, was filling its most popular playlists with stock music attributed to pseudonymous musicians—variously called ghost or fake artists—presumably in an effort to reduce its royalty payouts. Some even speculated that Spotify might be making the tracks itself. At a time when playlists created by the company were becoming crucial sources of revenue for independent artists and labels, this was a troubling allegation.

Before the year was out, the music writer David Turner had used analytics data to illustrate how Spotify’s “Ambient Chill” playlist had largely been wiped of well-known artists like Brian Eno, Bibio, and Jon Hopkins, whose music was replaced by tracks from Epidemic Sound, a Swedish company that offers a subscription-based library of production music—the kind of stock material often used in the background of advertisements, TV programs, and assorted video content.

It puts forth an image of a future in which—as streaming services push music further into the background, and normalize anonymous, low-cost playlist filler—the relationship between listener and artist might be severed completely.

And then you can add AI into the mix and even remove the musicians who anonymously create the “low-cost playlist filler” and replace them with near no-cost filler…

3 Comments

    • ottmar

      Whatever happens to musicians will happen to everyone. – Bruce Sterling

      Have you read “The Dawn of Everything”? It challenges ideas about history and philosophy, especially around freedom and equality. Really worth a read.

      Reply
      • Steve

        I have not, but the premise you mention is fascinating. And I completely agree with Bruce Sterling’s quote cited above.

        I will likely pick that book up and read over this break.

        Reply

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