Epic Games is selling Bandcamp for an undisclosed sum, 18 months after acquiring the platform. Bandcamp’s new owner is the music marketing company Songtradr, which, according to its blog on the acquisition, will “continue to operate Bandcamp as a marketplace and music community with an artist-first revenue share.”
I never thought that Bandcamp was a good fit with Epic Games. 18 months later Bandcamp is sold to Songtradr. The name is terrible and ominous. Thousands of musicians buying the platform together would have been amazing. A coop. Perhaps musicians should start a new Bandcamp-like platform…
Instead Bandcamp is now owned by a company that will likely try to push everyone into licensing their music for pennies to everything from commercials to games.
Songtradr, which describes itself as a music licensing platform and marketplace company, framed the acquisition as an opportunity for Bandcamp artists to secure licensing deals, including with Epic Games itself, which will continue to collaborate with Bandcamp on projects like Fortnite Radio.
How long will it last? All of the huge Investment Fund purchases of artist catalogs are being sold again.
Back in 2021, investors spent more than $5 billion buying the rights to old songs. Never before in history had musicians over the age of 75 received such big paydays.
Give this Bandcamp owner three years?
Hm, somebody should talk to Neil Young et al… Bandcamp-like platform, legacy, future of music… :-)