Pop Music Is Like The Daily Paper
“When I finish something I want it out that day,” says Eno later, in a phone conversation. “Pop music is like the daily paper. Its got to be there then, not six months later. So we decided to release on our websites first, then put it on the commercial websites, then as a CD, then with different packaging. It’s just trying to see what works. The business is an exciting mess at the moment.”

From this article in the Guardian.

As usual it’s in the air and many musicians are picking up on it.

That’s why I started our subscription service. To share music from the archives as well as live-recordings, but also to introduce new stuff I am working on – immediately. (((like the Tears in the Rain recordings in 2006))). If I am excited about a new solo or band recording I want to share that at once, even though lots might change between that and the official release. It also allows you to witness the process of recording and then honing a piece of music, and note what changes and what does not.