Global warming. There. We said it. So declared a 2001 advertisement taken out by Ford in newspapers nationwide. It was an unusually frank admission from an industry better known for pooh-poohing all evidence of rising greenhouse gas emissions. But carmakers have begun to do the math. Right now, there are about 800 million cars in active use. By 2050, as cars become ubiquitous in China and India, it’ll be 3.25 billion. That increase represents an enormous sales opportunity for automakers and an almost unimaginable threat to our environment. Quadruple the cars means quadruple the carbon dioxide emissions – unless cleaner, less gas-hungry vehicles become the norm.
(Via Wired News)
Must start looking further than to the end of the week, the end of the month, the end of the year.
In another article Wired writes about the Prius:
Performance is adequate – if you don’t care about performance.
What performance? My Prius gets me from point A to B with perfect gas-saving performance. No, it would not sound impressive to rev the engine at a stoplight. No, it would not beat a Porsche off the line, and no, it could not take four hunters into the wilderness. But, I ask you, how much performance does a man need? What happens once you know that this performance comes at a price, a price we all have to pay: emissions? I think the Prius’ performance is perfectly fine for most applications. I have driven mine for a year now and yes, I still love it and would buy it again.