It’s all about Marketing. If you go to the RIAA web site and search the Gold & Platinum Database using Ottmar’s name, you’ll see that he is, hands down, the biggest selling solo guitar player in history.
I think over the years guitar players have discovered this huge market that OL opened up in the early 90s. In this process many of them have borrowed from OL and been successful at it.
I must be old, because I was raised believing that music is about personal expression and creativity and not about marketing and making money. When I recorded NF in 1989 I truly did not give a shit about either money or marketing, and I believe that is exactly why it had the success it had. I always tell people, make music out of love and the need for creative espression, or go work on Wall Street if you want money. I think I could have earned a nice chunk of money somewhere during the 11 years I worked minimum wage jobs to support my studio habit – before NF was released, but I then I would have never experienced the incredible joy and excitement I felt when Jon and I recorded Heart Still/Beating in February of 1989 and knew, it was unlike anything else. You know which albums gave me those wonderful goose-bumps also? The Hours between Night + Day did, and Opium did. They felt very unique to me. And I feel the same way about La Semana. Man, am I happy with that album!
Some people seem to completely miss the joy of music, the EUREKA moment, the euphoric elation that follows the creation of a song that is a unique and personal expression. It is not about being clever, it is not about getting something for free, it is not about sales or marketing, it is all about that moment, that Eureka moment. Life is not measured by the number of breaths we take, but by the number of moments that take our breath away. Let’s face it we should have never called it the Music Business in the first place.